"It's all the rage for writers to prove their points by citing Google. One problem: The stats are meaningless."

If you search for Adriana Edwards on Google you get 91 results. WOW! I must be popular...but then you look at the results and that's where relevancy is important. Mind you I am a nerd--but I have never volunteered my name for a Star Trek role playing game where I serve on the USS Dale Earnhardt's Omega squad (that result I found listed on page 4 & 6 of the Google results page).

This article explains this point beautifully...