Time Inc. steps up plan to bring back Life Magazine

Reuters News Article: "NEW YORK (Reuters) - Time Inc. is stepping up its plans to relaunch Life magazine, whose world-famous photojournalism made it one of the publisher's best-known brands.
In its new incarnation, people familiar with the situation said, Life would be a supplement to daily U.S. newspapers instead of a stand-alone magazine.
Life, whose glossy pages chronicled World War II, the moon landings and decades of Hollywood and Broadway glamour, closed in 2000. But it remains a brand known to millions of Americans for whom its red-and-white logo is instantly recognizable, media analysts say.
'Life keeps coming back to life in various ways ever since it was first suspended,' John Morton, a media analyst who heads Morton Research Inc. in Silver Spring, Maryland, said on Wednesday. 'Of course, a lot will depend what the content (of the new venture) will turn out to be.'
Sources said Time Inc. plans to reintroduce Life as a supplement published in Friday newspapers, with a target launch date of fall 2004 and an initial circulation of 10 million to 12 million."