Yahoo! News - And, the Number One Reason to Read Books Is...: "In a bid to lure men in Britain away from TV soccer games and into book shops, publisher Penguin Books will send out a sexy model to offer 1,000-pound ($1,837) prizes to males spotted reading a selected title.
The publicity ploy, launched Monday, aims to boost sales among men, who on average buy fewer books than women..."
Maybe OLA could offer hugs from cute librarians to promote more reading? ;-)
Tuesday, June 08, 2004
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