Pew Internet & American Life Project: Search Engine Users

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Pew Internet & American Life Project: Search Engine Users: "Internet users are extremely positive about search engines and the experiences they have when searching the internet. But these same satisfied internet users are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results.
Internet users behave conservatively as searchers: They tend to settle quickly on a single search engine and then stick with it, rather than switching as search technology evolves or comparing results from different search systems. Some 44% of searchers regularly use just one engine, and another 48% use just two or three. Nearly half of searchers use a search engines no more than a few times a week, and two-thirds say they could walk away from search engines without upsetting their lives very much. "

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