Thursday, June 30, 2005

Your brain: Search engine, or calculator? | CNET News.com

This story from CNET makes we wonder--if the reason why patrons don't use library resources before resorting to internet search engines is because library resources are using the wrong thought/logic process. A very interesting read and probably a good LIS paper idea as well--anyone interested in writing it? ;-)

Your brain: Search engine, or calculator? | CNET News.com: "For years, cognitive theorists have likened the human brain to a computer that completes tasks by breaking down complex problems into a series of small yes/no decisions. A recent study, however, shows that the brain adjusts its thinking as more data arrives.

In a study published online this week in Proceedings of the National Academy of Sciences, Michael Spivey, a psycholinguist and associate professor of psychology at Cornell University, tracked the mouse movements of 42 undergraduate students while working at a computer.

Students heard a word--such as 'candy'--and were then shown two pictures. If the pictures were of different sounding objects--such as 'candy' and 'ziggurat'--the mouse moved in a straight line to the candy and clicked on it. If the words for the pictures sounded similar--'candy' and 'candle'--they were slower to click on the correct answer, and the mouse trajectory was more curved. This indicates that, when faced with ambiguity, humans study what limited data they have before clicking.

Under the old metaphor, one would have expected subjects to rush to one solution and then correct the answer if they had chosen wrong.

Interestingly, the whole field of artificial intelligence has moved from a Boolean model, in which systems guide themselves through a series of embedded rules, to a Bayesian model, in which machines guide themselves by studying past experiences. Bayesian probability also underlies search engines."

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