Found this via OLDaily:
Around the Corner - MGuhlin.net | Borg Your Blog
3 simple truths can help you enhance your blog...they are:
1) Resistance is futile. Don't resist the interactivity of the blog.
2) You will be assimilated. Your blog must be assimilated to be read.
3) Your distinctiveness will be added to the collective. Your unique contribution will become a part of the echo chamber.
Ok, there's more to this, but you get the idea