The ESRB, in conjunction with Oklahoma State Senator Glenn Coffee, has unveiled a new Public Service Announcement campaign to explain and encourage parents to use video game ratings, timed to coincide with the holiday shopping season.
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Said State Senator Coffee, “As a father, I know about the tough decisions parents face today about the media they allow into their homes. The simple fact is that there’s no substitute for parental involvement and responsibility."
He continued, "It’s important that parents play an active role in choosing games for their children, just as it’s important for Oklahoma retailers to comply with their store policies that restrict the sale or rental of M-rated games to those under 17. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate. I’m proud to be educating parents in our state about the tools at their disposal.”
Perhaps Sen. Coffee would like to visit a local library during a teen gaming event and talk to them too? I have an idea for a costume he could wear to get his point across...
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