Thursday, May 27, 2004

Inside the Searcher's Mind: It's a Jungle in Here!

Well, as long as you don't hold Canadian test subjects against this article--this is pretty interesting little article! Inside the Searcher's Mind: It's a Jungle in Here!: "At Enquiro, we undertook a research project recently to allow us to glimpse inside the mind of the searcher. Through an enhanced focus group format, we observed the search behaviors of 24 Canadians.
...
In observing the members of the group, it became clear that there are four distinct types of searchers...
1) Scan & Clickers
2) Two Step Scanners
3) Deliberate Researchers
4) 1-2-3 Searchers "

No comments: